Spending time with Daisy and understanding her process is an opportunity to see through the kaleidoscope of a lens through which she views the world.
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It is pretty hard to translate the pure charm that is Daisy Bradford. She is magnetic, intriguing with the sweetest soul and a wicked creative eye. Spending time with Dais and understanding her process is an opportunity to see through the kaleidoscope of the lens she views the world. Her self-made jewellery brand, Sade Blake, is an example of this radical realm. Her talented craftsmanship is a dedication to bespoke unisex design for anyone to enjoy and mould to their own meaning through her vivid creations.
We love how unisex-focused your brand is, not pigeonholing into any one identity, has this ever been a challenge with design or does it give you more freedom within the market?
I chose Sade Blake to be a unisex brand as I have always loved the fluidity of blending feminine and masculine forms, and so in my work that’s what comes most naturally to me. It enables me to have freedom with my designs, and to not have to limit myself to what is thought a man should wear or what a woman should wear, it’s whatever I make of it. I suppose it does also give me more freedom within the market as I’m targeting all genders.
Tell us about how SadeBlake originated. Where did you learn the craft of making jewellery?
I had never even considered making or having a jewellery brand until I moved to Vietnam in 2018. I spent a few months in the ancient town of Hoi An where seamstresses, ceramicists and jewellers make up a huge part of the town. I met a lady named Luan Nguyen who owned a jewellery shop in town and asked if she could make earrings from a drawing I had in my journal. I was stoked with the result when I met up with her just the next day, it was like a little shiny sculpture and I couldn’t wait to see how more of my designs would come to life. I spent my time in Hoi An continuing to design new pieces and would sit with the jewellers and watch them for hours a week to see how they were making these creations.
When I headed back to Australia, I sought jewellery classes and courses to learn things for myself. I picked things up fairly quickly as it seemed to be that thing that just clicked for me. Hours would fly by without realising, I found the process really meditative. I wanted to be able to afford to improve and make more, which is why I started the brand, Sade Blake.
